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web projects • web services • photography • | |
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PRINT
DESIGN BY JON SACHS
While close examination of my print portfolio will not reveal any Fortune 500 annual reports, I have done a good variety of print work, from single sell sheets and postcards to booklets and calendars. Sometimes the print work is an adjunct to a web design project, sometimes not. |
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PROJECT
SHEETS
In spite of the
mighty internet, it always feels a bit naked
to go to a client meeting with nothing to place
on the table for discussion and nothing to
leave behind. |
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HDN
Architects
Heym Dowds and Neeman
has a very extensive library of strong projects
and projects images to work with. The tricky
part with architectural projects is that there
is an unpredictable mix of vertical, square
and horizontal images, which makes it a bit
hard to come up with a design that is both
flexible and still offers consistency from
project sheet to sheet.In each case we chose the single most important image and then designed around that. Colors for the labels were chosen from within the photographs, which gives each sheet a particular color harmony. |
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PROMOTIONAL
BOOKLET
Every company seeks
to distinguish itself from the competition.
While a web site is ideal for supplying content
and setting a tone, there is a special quality
of experience that you get from large photography
and expensive paper. |
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Collateral
Booklet
I conceived the
idea of a crisp, clean booklet that would tell
the Solid Sense story in a memorable way. The
booklet went through a number of conceptual
changes, but remained as a photography-based
document, with a small amount of text.I took all of the photos on location at Solid Sense and designed the final booklet using lively colors that contrast with the black and white images. |
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POSTCARDS
The single great
advantage of the postcard is that it jumps
out of a stack of mail — the
first piece you read. Whether standard 4x6
or large 6x9, a postcard can make a splash. |
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Nancy
Schön Announcement
After we launched
www.schon.com, Nancy wanted to send out an
announcement for the new site. We chose the
large postcard for its cost effectiveness
and immediacy.The front of the card is simply a reworking of the the homepage image of her signature sculpture. The back of the card gives viewers a glimpse of the gallery pages in the site. |
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CALENDARS
A really attractive
calendar becomes a steady source of name recognition
and customer loyalty. Calendars can be produced
in bulk through commercial printing and binding
or in small runs with desktop equipment. |
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The
Walter Calendar
The Walter Calendar
has been around for some years, and clients
who don't receive theirs on time get pretty
riled up. Each month has a large photo of my
quasi-famous dog, a brief commercial message,
and a photo caption that ties things together.Generally, if you want people to keep and use the calendar, it's a good idea to include a real usable accurate calendar on each page, rather than some experimental unworkable concept calendar. |
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INVITATION
Whether folded
or in flat, postcard form, it's fun to send
and receive an invite. And something eye-catching
is more likely to bring people to your event. |
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Acupuncture
Open House
This invitation
is based on a photograph I took of lily pads,
with just a bit of Photoshop help. The simple
design and nature theme resonate well with
the acupuncture topic.This was a short run desktop printer project, but could easily have been commercially printed. |
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A
LOGO FOR A PLAY
When a theatre buys
the rights to a play they get the script, but
no visual marketing materials. So just like
any other entity, a play benefits from a logo
that can be used on a web site, a poster, a
program and even a T-shirt. |
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Dinner
With Friends
This is an
absorbing play about the politics between two
couples who meet periodically for dinner. Working
with the knife, fork, and spoon I came upon
the tic-tac-toe idea.I have done many logos for community theatre plays, but this is a favorite. |
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T-SHIRTS
The T-shirt is an
excellent canvas for the name of your play, your
company, or your road-race. |
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Reunion T-shirt
Quannapowitt Players,
one of the Boston area's truly fine community
theaters, needed a shirt for their production
of David Mamet's Reunion to take to a theatre
festival.I don't do much illustration, but these two faces are part of a drawing style I have been working with for years and seemed right for an edgy play about a man and a woman. |
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web projects • web services • photography • | |
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